Re:Ad Blocking Wars: Ad Blockers vs. Ad-Tech (2015)
by dredmorbius on Sunday August 21, 2016 @06:48AM
(#12330349)
The article's technical merits are poor, as noted.
The game here isn't technical, it's financial. Advertising (and advertising countermeasures to ad-blocking) are based on revenue potential. Advertisers are creating ever-more complicated systems (technical debt) for serving ads users increasingly don't want to see.
And don't forget what the ads are there for: to provide revenues to publishers.
I've already been compiling lists of domains I block for having screwed up the payload (e.g., content) badly enough that I'm not willing to look at that. If you've turned me off the content, your ads aren't getting through, regardless. Even without other adblocking.
We've been watching a 7 or 8 year advertising-based, easy-money-fueled, opportunistic, liquidity-extracting Internet bubble. Some companies have gotten big. It's based on a $500 billion annual global advertising market, of which $100 billion is online. And of which the lion's share is itself FIRE industries: finance, insurance, and real estate, all of which feed off the same fundamental monetary policy that's been fueling tech.
What's not money-chasing-money is gadgets-and-apps-chasing-money-chasing-money (e.g., Samsung and Apple, etc., advertising their latest shinay). Or Amazon (Google's largest current single advertiser, ironically).
The game here isn't technical, it's financial. Advertising (and advertising countermeasures to ad-blocking) are based on revenue potential. Advertisers are creating ever-more complicated systems (technical debt) for serving ads users increasingly don't want to see.
And don't forget what the ads are there for: to provide revenues to publishers.
I've already been compiling lists of domains I block for having screwed up the payload (e.g., content) badly enough that I'm not willing to look at that. If you've turned me off the content, your ads aren't getting through, regardless. Even without other adblocking.
We've been watching a 7 or 8 year advertising-based, easy-money-fueled, opportunistic, liquidity-extracting Internet bubble. Some companies have gotten big. It's based on a $500 billion annual global advertising market, of which $100 billion is online. And of which the lion's share is itself FIRE industries: finance, insurance, and real estate, all of which feed off the same fundamental monetary policy that's been fueling tech.
What's not money-chasing-money is gadgets-and-apps-chasing-money-chasing-money (e.g., Samsung and Apple, etc., advertising their latest shinay). Or Amazon (Google's largest current single advertiser, ironically).