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Re:Ad Blocking Wars: Ad Blockers vs. Ad-Tech (2015) by dredmorbius on Sunday August 21, 2016 @06:30AM (#12330296)
Most server-side ads still leave some traces:

* Class or ID names. Even if obscured, they're different.

* Banner sizes. Standardisation of sales blocks means dimensions to latch onto.

* URLs. Stuff that links back through tracking systems is blockable.

* If nothing else, AI training for "does this look like an ad" and nuking it.

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