Re:Data points that Facebook uses to target ads
by morgante on Saturday August 20, 2016 @02:01AM
(#12325424)
> Yeah, but quality marketing is almost always an isolated story/plot that has nothing to do with any products sold and they throw a logo and name on at the end.
I think the Get a Mac campaign, for example, is both lots of fun and directly connected to the product being sold.
Most of these "quality" commercials could swap out products and the exposure would be the same. People don't want to be sold something, they just want to absorb interesting content. That's what modern advertisement gets wrong.