Re:Data points that Facebook uses to target ads
by paavokoya on Saturday August 20, 2016 @01:58AM
(#12325413)
Yeah, but quality marketing is almost always an isolated story/plot that has nothing to do with any products sold and they throw a logo and name on at the end.
Most of these "quality" commercials could swap out products and the exposure would be the same. People don't want to be sold something, they just want to absorb interesting content. That's what modern advertisement gets wrong.
Re:Data points that Facebook uses to target ads
by morgante on Saturday August 20, 2016 @02:01AM
(#12325424)
> Yeah, but quality marketing is almost always an isolated story/plot that has nothing to do with any products sold and they throw a logo and name on at the end.
I think the Get a Mac campaign, for example, is both lots of fun and directly connected to the product being sold.
Quality marketing is fun to watch.
Hence the people (including myself) who only watch the ads. It's hardly isolated to the Superbowl—look at the millions of views which some better ads get on YouTube.
Likewise, I definitely think for many people advertising is part of the magazine experience. I certainly don't mind some of the nicer ads in The New Yorker.