The idea is, no matter who you are as a person, the version of you that is healthy, fit, and clearly never has to worry about money, is one of the more attractive versions of you. She's not a gold digger, she just wants to be with someone who is financially secure.
There are far more important things to think about on first date such as "Do I like this guy?", not how expensive his car is.
One relationship has more fun/fulfilling lifestyle options available and the other has fewer. This applies to anyone regardless of gender, although a lot of people have hangups about traditional roles and money.
Fitness is an indicator of physical health and ability to defend from predators and fancy cars and clothes are indicators of mental/social prowess and ability to garner resources. They're both valid, if imperfect, criteria by which to judge someone for reproductive fitness.
"I liked her because she liked me because of my car"
said no one ever?