Re:Netflix and Fill
by justinlardinois on Thursday August 11, 2016 @05:56PM
(#12271885)
I think it's more a reflection that the phrase "Netflix and chill" has become such a cultural touchstone―and a parody of itself―that even Netflix itself is in on the joke.
Sort of like what this did for "Thanks Obama": https://www.youtube.com/watch?v=uhY9Zxv1-oo
At 90% of companies the size of Netflix (and even some self-important, bloviated startups) an equivalent title would have been an absolute non-starter. As a result you get websites that all look the same and sound the same.
Kudos to Netflix, even in quite a small way, for having the confidence to do things differently.