This article is interesting, but it alludes to the level of profiling they do on their user-base, and that part is scary.
Re:Cat People vs. Dog People
by whateveracct on Wednesday August 10, 2016 @07:10PM
(#12265331)
What is scary about using statistics on data your users knowingly give you?
How is looking at aggregate, de-identified data an intrusion into people's private data? ?? ?