Cross-sectional area is most important metric for wires because it is directly (and linearly) related to resistance which in turn is related to current carrying capability.

It's really a question that ought to be asked to someone who actually deals with wires in the industry as their day to day job, but I suspect that area is actually the most useful metric, because it can be directly plugged into formulas for tensile strength and electric resistance.

This doesn't really preclude a logarithmic scale, but it should be the kind that's easy to convert (i.e. increasing numbers denote increasing area). Looking at AWG, it could actually even be decimal, like dB. Consider: 17 gauge is almost exactly 1 mm^2 in area, so if we pick exactly mm^2 as 1 on our hypothetical scale, then 10 would be 10mm - close to 7 gauge, and -10 would be 0.1mm - close to 27 gauge. And there are plenty of industries that already know how to work with dB scale, and use the shortcuts that it offers.

By the way, while looking up related things, I've discovered the existence of a weird unit called "circular mil" (basically, cross-section of a wire 1 mil in diameter) that is, apparently, already used in US for wires that are out of bounds on AWG gauge scale. Which seems to indicate that cross-section area is, indeed, the preferred metric.