Re:FTC to Crack Down on Paid Celebrity Posts That Aren’t Cle...
by cgriswald on Friday August 05, 2016 @11:31AM
(#12233066)
Which probably makes this difficult to enforce. Agent meets with advertiser. No promises are made. Celebrity posts about loving product. Then advertiser sponsors them. Defense: "I like the product and was doing this to help get the job."
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