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A comment on FTC to Crack Down on Paid Celebrity Posts That Aren’t Clear Ads. Parent comment

Re:FTC to Crack Down on Paid Celebrity Posts That Aren’t Cle... by count on Friday August 05, 2016 @11:22AM (#12232988)
What if they actually love the product, AND happens to be paid for it? ie: already drink a specific type of liquor, liquor company finds out and offers to sponsor them...
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Re:FTC to Crack Down on Paid Celebrity Posts That Aren’t Cle... by cgriswald on Friday August 05, 2016 @11:31AM (#12233066)
Which probably makes this difficult to enforce. Agent meets with advertiser. No promises are made. Celebrity posts about loving product. Then advertiser sponsors them. Defense: "I like the product and was doing this to help get the job."
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