While I think that's part of it, I also don't think that the movie and record studios are really pushing for a reform either.

The largest studios could, in theory, go to the EU with a proposal for how they would like a single market for movies and music to work. They won't because they like the ability to have differentiated prices. Having to sell a movie in Sweden for the same price as in Slovenia translates directly to lost profit. Selling in Slovenia at Swedish prices results in lower sales figures and more piracy. So I doubt the big players are all that interested in help the EU on this one.

Getting 27 countries to agree on something sounds like bureaucracy nightmare to me :)

So, I just looked up the word "bureaucracy" in a dictionary and it says "a system of government in which most of the important decisions are made by state officials rather than by elected representatives.". I always thought that was what a technocracy was.

The secondary definition is "excessively complicated administrative procedure, seen as characteristic of bureaucracy" which is the only usage I can remember seeing.

Technocracy is more about "experts make the décisions"

You seem to have a very bad dictionary.

Bureaucracy comes from the French word "bureau", that means office. It names the way things are organized in an office, and was created for private offices, only adopted for governments later.

I'll forward your opinion to the Oxford Dictionary of English

The French "bureaucratie" was coined in the 18th century by French economist Jean Claude Marie Vincent de Gournay, from French "bureau" (office/desk) + Greek "-kratia" (power of), as a criticism of how government over-regulation can stunt commerce.

It came into English in the early 19th century, carrying a similarly negative connotation. The connotations have shifted back and forth somewhat since then.

Still, it seems that it's never been primarily used to talk about private offices in English or French; the primary use has always referred to governments.