Adding "verification images" or security questions that you set up does not prove that a site is legitimate. A successfully established HTTPS connection to the bank's domain is necessary and sufficient to guarantee authenticity (and most banks use EV too, which browsers make extra obvious).
Users should be trained to look at the URL bar for the green EV indicator, instead of being trained to believe that a site is legitimate simply because it displays a picture that they select. Banks that encourage this behavior are actively encouraging users to become even more gullible to well-crafted phishing attacks.
I consider it just one factor in authenticating the bank but I see your point it could make people less aware or complacent of the EV etc.
Took a few weeks to figure out why I kept getting locked out. Turns out the username "checking" is a pretty popular guess.