Sure it would. The market of people looking for a ride in price sensitive. If the medallion cost goes down, you need to drive less to breakeven and hit your target profit. If it goes up, you need to drive more to attract more rides.
Likewise, there are mental and affordability factors that influence passengers. When I was still going out to downtown clubs, I lived in a close suburb of my mid-sized city. Cabs were regulated by the city, but unregulated outside. That meant that predatory cab companies would charge as much as $50 for a 5 mile ride, and something like $10 for a 4.8 mile ride within the city.
In NYC, historically this has meant that many cabs are kept in motion 24x7, and are concentrated in specific areas in Manhattan to maximize the number of fares.
Re:Disrupting Uber
by rahimnathwani on Wednesday August 03, 2016 @03:44AM
(#12216331)
You're assuming people have a "target profit", and will keep driving only until they reach it. That's not the way people make decisions.
That's the reason right there. The rates are totally set by regulation. The number of medallions is similarly set. If medallion rental cost were to go up or down by 20% this wouldn't affect whether the marginal ride would be worthwhile for the driver.