Just took a quick look at the link. Concept seems interesting. Have you read it, and if so, any opinion on it?

I've read it. It was an easy read. No mathematics. Every occurrence of "NP-complete" was replaced with "intractable" and there are tons of anecdotes, many I hadn't heard before. I didn't come away from the book feeling profoundly altered, but I didn't regard it as a waste of time either. If you're looking for something to read on the train, this will do a solid job.

Sometimes you encounter a book that covers material you already "know", but seeing it in a sort of coherent narrative structure can be the thing you need to change the way you think about and perceive the world.

I enjoyed it. Gives an interesting perspective on the mind and human behavior