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Re:Google Profits Surge on Strong Ad Demand by corv on Friday July 29, 2016 @12:32AM (#12185038)
I highly doubt none of these three will be disturbed in the near future.

For one, ad blocking is on the rise.

Re:Google Profits Surge on Strong Ad Demand by angry-hacker on Friday July 29, 2016 @03:15AM (#12185412)
But publishers have done nothing to fight back. At some point, the probably will. It's easy to bypass ad blockers if they put any effort in doing so.

Also, we will see more and more native advertising. FB is a good example but your favorite tech quy on Twitter with million followers, your favorite basketball player on Facebook - ever wondered if they get money to tweet or share things? They do... Welcome to native advertising.

Re:Google Profits Surge on Strong Ad Demand by knicholes on Friday July 29, 2016 @03:10AM (#12185397)
It'll be hard to block video ads that are stitched into your stream.
Re:Google Profits Surge on Strong Ad Demand by n72 on Friday July 29, 2016 @03:27AM (#12185447)
And once that happens people will be more inclined to move to a different service.