Apple Hires BlackBerry Talent with Car Project Turning to Self-Driving Software

Re:Apple Hires BlackBerry Talent with Car Project Turning to... by michaelscott on Thursday July 28, 2016 @03:04PM (#12182380)

I hear you, but Apple isn't known for developing in this way. Their focus is on controlling the entire experience, hardware to software. Still, anything is possible

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Re:Apple Hires BlackBerry Talent with Car Project Turning to... by JBReefer on Thursday July 28, 2016 @04:34PM (#12182946)

Building cellphone hardware is much less complicated at scale than building a car, though. Tesla has been at it for a while now and they still have quality problems (though apparently that's gotten better lately?) and there hasn't been a profitable new entrant in like .... 50 years?

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Re:Apple Hires BlackBerry Talent with Car Project Turning to... by rch on Thursday July 28, 2016 @03:17PM (#12182464)

The iPhone evolved from the iPod, but it's harder to see obvious early footholds in the automobile industry. High-end consumer, or fleet vehicles with a well specified use maybe?

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Re:Apple Hires BlackBerry Talent with Car Project Turning to... by greglindahl on Thursday July 28, 2016 @03:20PM (#12182494)

Car companies already cooperate closely with Apple to ensure that bluetooth works well with iPhones. CarPlay is the next step forward. So there are 2 footholds already.

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Re:Apple Hires BlackBerry Talent with Car Project Turning to... by rch on Thursday July 28, 2016 @03:54PM (#12182698)

Still a Big jump from CarPlay to an actual car though.

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