Apple Hires BlackBerry Talent with Car Project Turning to Self-Driving Software

Re:Apple Hires BlackBerry Talent with Car Project Turning to... by askafriend on Thursday July 28, 2016 @02:57PM (#12182327)

I honestly don't think Apple is working on a car. Rather, I think Apple is building a more involved (than CarPlay) technology platform for vehicles where they deliver the whole experience and car manufacturers essentially become the next phone carriers. I think the whole narrative about Apple building an actual car is just to distract from the real thing they're building.

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Re:Apple Hires BlackBerry Talent with Car Project Turning to... by michaelscott on Thursday July 28, 2016 @03:04PM (#12182380)

I hear you, but Apple isn't known for developing in this way. Their focus is on controlling the entire experience, hardware to software. Still, anything is possible

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Re:Apple Hires BlackBerry Talent with Car Project Turning to... by JBReefer on Thursday July 28, 2016 @04:34PM (#12182946)

Building cellphone hardware is much less complicated at scale than building a car, though. Tesla has been at it for a while now and they still have quality problems (though apparently that's gotten better lately?) and there hasn't been a profitable new entrant in like .... 50 years?

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Re:Apple Hires BlackBerry Talent with Car Project Turning to... by rch on Thursday July 28, 2016 @03:17PM (#12182464)

The iPhone evolved from the iPod, but it's harder to see obvious early footholds in the automobile industry. High-end consumer, or fleet vehicles with a well specified use maybe?

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Re:Apple Hires BlackBerry Talent with Car Project Turning to... by greglindahl on Thursday July 28, 2016 @03:20PM (#12182494)

Car companies already cooperate closely with Apple to ensure that bluetooth works well with iPhones. CarPlay is the next step forward. So there are 2 footholds already.

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Re:Apple Hires BlackBerry Talent with Car Project Turning to... by rch on Thursday July 28, 2016 @03:54PM (#12182698)

Still a Big jump from CarPlay to an actual car though.

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Re:Apple Hires BlackBerry Talent with Car Project Turning to... by turingbook on Thursday July 28, 2016 @06:05PM (#12183551)

Why not? As a hardware-centered platform company, car is obviously the next computing platform.

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Re:Apple Hires BlackBerry Talent with Car Project Turning to... by llSourcell on Thursday July 28, 2016 @04:23PM (#12182865)

they are. i know a guy on a self driving car team at apple

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Re:Apple Hires BlackBerry Talent with Car Project Turning to... by Meegul on Thursday July 28, 2016 @04:30PM (#12182907)

If that's true, I'm fairly sure that he:

1. Should not have told you that.

2. Is not happy about you saying something about it.

This leads me to believe that you don't actually know this person.

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Re:Apple Hires BlackBerry Talent with Car Project Turning to... by askafriend on Thursday July 28, 2016 @05:10PM (#12183197)

Even if this were true (which, I'm skeptical about), just because they have autonomous hardware and a "self-driving car team", doesn't mean that's the product that they will put on the field.

Look at it this way. If you're building a software platform for autonomous vehicles, then you're going to need to do some (or a lot) of R&D in autonomous hardware, but that doesn't necessarily mean that autonomous hardware is the ultimate product.

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