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Re:Apple Taps Bob Mansfield to Oversee Car Project by dingaling on Monday July 25, 2016 @05:47PM (#12161841)
With the capital they have on hand they could literally start space hotels as a business; they have more cash than the horrifically cost-inefficient ISS cost and just short of the entire Apollo program ( about $150 billion adjusted for inflation ).

Compared to options like that, building cars just looks like selling sugary water. Why not put 90% in the pot and really move things forward?

Re:Apple Taps Bob Mansfield to Oversee Car Project by sangnoir on Tuesday July 26, 2016 @05:13PM (#12168768)
> Why not put 90% in the pot and really move things forward?

Job security? I bet the shareholders would revolt at the first sign of faltering on a $150 billion project. Sugary water might not be exciting, but it is nice and safe and won't get the C-level execs fired.