Re:Ask HN: Our launch is trending on Product Hunt – now what?
by tag2 on Saturday July 23, 2016 @02:21PM
(#12150433)
Hi rgbrenner. Co-founder of Redbeard here. I really appreciate and definitely agree with this comment. I have a great post saved from a few years ago by Alex of GrooveHQ which also mentions the same sentiment: http://onstartups.com/tabid/3339/bid/96361/Getting-Crunched-...
Just remember that, and don't let it discourage you. Keep doing what you're doing and stick to your plan.
Also, product hunt, hn, news articles are not a substitute for a marketing plan. So if you haven't thought about how you're going to get users without them, it's a good time to start thinking about it. Traffic from PH, HN, news, etc should be thought of as a bonus--a nice thing to have.. your startup should not depend on it at all. (Edit: to expand on this.. traffic like PH is semi-random. While marketing is a process. You can't depend on semi-random events. But you can execute and refine a process.)