Google generate revenue through advertising, and more of that by locking up the advertising networks and market than through user data.

They also have exceptionally good technical execution on backbone infrastructure. I'm impressed by how good they are, I really am. As well as at not fucking up upgrades to software that runs on top of that.

But their understanding of, and attitudes toward, end users really, really, really stinks. Perhaps not massively worse than the rest of the industry, but certainly no better.