Google also has an obnoxious "if we can't keep it, you can't either" approach to user data. For example, I have location history turned off for obvious reasons and tried using the Google Maps app. I wound up having to re-enter my destination several times due to accidentally doing something that cancelled the navigation and caused it to instantly forget the destination. As another example, Google's new Allo messaging app supports end-to-end encryption but it's not on by default and activating it blocks local logging - if they can't get a copy of your chat history and use it to work out stuff about you, they won't let you have one either.