You wouldn't believe how many people I know who say things like, "Yeah I'd lose my entire PhD project if this laptop died, because I haven't taken a backup in X years" (and proceed to continue not backing up their work)
Oh hang on, it already exists. March 31st. http://www.worldbackupday.com/en/
Man we really need to publicize that one more.
[edit] The lesson here is: Before you start "Official Thing", actually google "Official Thing".
Or restore day.
He apparently created "GIF novels", which presumably involved using some application to work on a file on his local hard drive. What did he do after uploading the finished GIF to his blog? Manually delete it from his hard drive? Why?
Maybe he wasn't even creating his own images, instead building the story through a meme generator, or something.
Sure it's not a bullet-proof system, but maybe as they experience the feeling of security, they'll get a taste for implementing something more comprehensive. Lots of low-hanging fruit, too :) But this is already a hundred times better than what they (don't) have now.