Blizzard is, rightfully, concerned about consumers being confused and thinking that they are somehow involved in this endeavor.
Lastly, if their scrappy open source game is better than Blizzard's, they shouldn't need Blizzard's assets. Unless of course, it was the Starcraft identity that made it "good" in the first place.
For a preview of such a world, see the App Store and Google Play.
Yeah, because no one could call that a success. There is definitely widespread agreement among the populous that such things are far too difficult to deal with and that life was better before.
/s
Apparently any quality is sufficient to be a success.
Games went from being a niche thing that only people who cared got involved in to a big business, and in the process the priority shifted from "make good games" to "use dodgy tricks and known mental blind spots to manipulate people into paying the maximum possible amount for a product".
The people who actually care about games are being squeezed into indie studios or right out of the business, because they keep saying inconvenient things like "the skins model compromises my vision for the game, I refuse to do it".
To be brutally honest, as a life long gamer I see more merit in starcraft-js than I do in the starcraft II series.
In the world I would like to live in, Blizzard game devs would see this as a challenge and aspire to make games of sufficient quality that they fairly out-compete a scrappy open source js pretender.
The state of the gaming industry being what it is these days though, theres a solid chance of this project producing an objectivly better game than Blizzard is currently capable of making.