I think the main point you're not taking yet Dan is that you SHOULD be able to accommodate every user in your sales pipeline demo. Even if you fake it with pre-baked results or something in the meantime, Pick a sample->click next->load static html.

If they want to try out their own markdown, then worry about spinning up a container.

From what I've seen, part of the "result" is a connection to a linux terminal. Not exactly easy to pre-bake that.