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Re:23andMe Is Monetizing Your DNA the Way Facebook Monetizes... by iwontreddit on Sunday July 10, 2016 @05:18PM (#12067314)
Or people don't like their DNA being used for something beyond what they paid for? After all, the customers paid 23andme for a service.
Re:23andMe Is Monetizing Your DNA the Way Facebook Monetizes... by astrange on Sunday July 10, 2016 @05:40PM (#12067390)
Then they can not opt-in to research. But continuing personalized results are also what you pay them (or Promethease) for.

http://i.imgur.com/kh3bOi8.jpg