Just so we're on the same page, are you dismissing all relevance of PL names, or just the downsides of this particular one? That is, are you saying you wouldn't balk at naming a (enterprise-promoted) language something like Filth, Feces, Pubes, Jizz, or (Brain)fuck? Would those be "just names" too?

You're right that no language's name is perfect and immune from bikeshedding; however, the psychophysical mechanism of disgust works at a far deeper, extra-rational level than other negative traits. "Rust" evokes it, pythons don't.