Happens all the time to game makers, screenplay writers, songwriters, pretty much any type of auteur or IP creator. Retaining full creative control over the product is very rare and requires control of production and distribution.

This control varies by the medium. A painter can do it easily (sometimes), many other artists cannot.

Moreover, "marketing" can never be controlled. A critic with a platform can say whatever she wants about your work and you can't stop her.