Re:What media companies don’t want you to know about ad bloc...
by madeofpalk on Thursday June 30, 2016 @06:21PM
(#12012299)
But yet as a developer "i don't write good enough code, so we have a massive test harness to catch any bugs I might introduce".
Of course the goal is to operate at 100% efficiency, but in reality that's not going to happen all the time. Backfill channels like this are a way to make at least a little bit of money when sales a slow for a bit for whatever reason.
In terms of the problems the online media industry faces with advertising, the efficiency of in-house sales teams is not a huge priority atm.
If I was buying a box of cereal, "we couldn't source enough reputable corn, so we topped it with melamine" would be the death of that cereal, for me.
(And yes, this is buyers at the cereal company instead of ad sellers, but it's the same: the hypothetical cereal company was not able to "sell" enough of its money to corn suppliers.)