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Re:What media companies don’t want you to know about ad bloc... by madeofpalk on Thursday June 30, 2016 @09:29AM (#12008328)
well instead of blocking googleads.com/, they would just block nytimes.com/googleads/

Obviously in execution it would be different, but I hope you get the idea.

Edit: I think self-served ad platforms are one way forward, but it depends on what problem you're trying to solve.

Re:What media companies don’t want you to know about ad bloc... by WayneBro on Thursday June 30, 2016 @10:41AM (#12008858)
If I were designing this system, the paths would look something like nytimes.com/e2be6560/d570/xxx-yyy-zzz(.jpeg/.js/.html/etc).