Trying to set the terms used in a political debate is incredibly common. In the abortion debate, the two sides call themselves "Pro Life" and "Pro Choice", which both sound good on the surface. Who wants to be anti-choice or anti-life?

The PATRIOT Act was not called the Increase Spying on Citizens Act, but perhaps it should have been.

The unfortunate fact is that if your political adversaries have already chosen a favorable-sounding, possibly-dishonest name for something, it's very hard to persuade people of your position while using the other side's terms.