Wow... and I thought cereal was the lazy option.
Soylent powder isn't that clean anyway. It's much easier to wash a bowl than to clean your counter and scoop after making a Soylent meal.
Re:Introducing Soylent 1.6 Powder
by reddytowns on Wednesday June 29, 2016 @11:31PM
(#12006386)
But what's left on your rag after you do so becomes a free meal!
Apparently, yes.
"The dream of all these companies is to capture the all-powerful and elusive millennial eater, who just isn’t all that into cereal for breakfast. It’s just too much work, for one thing. Almost 40 percent of the millennials surveyed by Mintel for its 2015 report said cereal was an inconvenient breakfast choice because they had to clean up after eating it."
http://www.nytimes.com/2016/02/24/dining/breakfast-cereal.ht...
The Washington Post also has an analysis of the trend:
https://www.washingtonpost.com/news/wonk/wp/2016/02/23/this-...