In Europe they used to have kings and nobles in charge of entire swaths of the nation's production. As a minor counterbalance they'd have alternative power centers in the form of a city's guilds who would own the rights to do certain types of business in the city. The French Revolution may have swept away the nobles, but the general structure of an economy run by the other various entrenched interests remains, and feel that they have a right to the work and customers, treating said customers like property.

To this add strong nationalism and the fact that Amazon is un-French (and the French have few problems strongarming their citizens to be more French: see the French-language TV/radio content quotas).

The US has seen a few of the attitudes (see: any food truck dispute) but never really had the same types of power structures ... with the exception of the Depression-era National Recovery Administration (quickly deemed unconstitutional by 9 out of 9 Supreme Court justices).