Of course, movies can be beautiful and even enjoyable because of their slowness sometimes - but that is completely different from the online experience, where everything moves extremely fast and there is always an overload of information, so to keep up with it, you want to be able to ingest it as quickly as possible.

Exceptions apply of course for long form writing pieces, where the pacing and the wording is as much a part of the content as the content itself.

But on facebook ?