Re:VPAID ads destroy performance and are still served by maj...
by alkonaut on Tuesday June 14, 2016 @02:53PM
(#11904361)
That's still The condition for me to view ads: no third party servers, no third party JS.
This means no tracking, which in turn means the advertiser has to trust the publisher completely.
This is entirely possible - it's however not going to work through an opaque network of auctions. The publisher will have to sell the advertising space to advertisers themselves, just like print and TV, and trust the impression statistics, just like print and TV. Advertisers can't just drop $10k at the doorstep of some as network and sit back and expect statistics. They will have to drop more money, and spend even more on the surveys they have to perform to figure out whether their advertising is working.
This would be the death of the "online ad industry" as we know it, and also the death of large parts of the web as we know it. I'm not sure it's a bad thing.
This means no tracking, which in turn means the advertiser has to trust the publisher completely.
This is entirely possible - it's however not going to work through an opaque network of auctions. The publisher will have to sell the advertising space to advertisers themselves, just like print and TV, and trust the impression statistics, just like print and TV. Advertisers can't just drop $10k at the doorstep of some as network and sit back and expect statistics. They will have to drop more money, and spend even more on the surveys they have to perform to figure out whether their advertising is working.
This would be the death of the "online ad industry" as we know it, and also the death of large parts of the web as we know it. I'm not sure it's a bad thing.