Most people have not heard of 9gag.

Most adults probably don't really know what a meme is yet either (they've probably seen a few, just don't really get it yet).

His point was that even on 9GAG, which does not have a tech-focused community, this is a central talking point, so it's not just the tech-crowd which is pissed off about this.

Sure, 9GAGgers are still at least capable of operating a computer or smartphone, but if you move even further down in tech-capabilities, it also becomes quite unlikely that those people will buy something from Microsoft to begin with.

9GAG does have a tech savvy community, that's my point.

Here's the demographics of 9gag:

http://9gag.com/gag/3325624/9gag-demographics

They aren't consumers. Beyond that, Microsoft isn't a company that targets individuals. They make their money from companies. They don't need to care about 22 year olds that have $100k of student debt and will pirate most software anyway.

The hacker news/imgur/9gag/reddit demographic is relatively young. Some of us definitely suffer a confirmation bias from the misrepresentation of ages, especially given the significant population of boomers.

Actually, to many adults who have heard of the word "meme" it may mean "an idea, behavior, or style that spreads from person to person within a culture", the intellectual equivalent of a biological gene -- not the newfangled meaning that the kids have hijacked the word for, "one of those silly pictures with text on". (Funny, didn't we already have terms for that? Poster, postcard...?)

It was originally coined by Richard Dawkins (way back, before he went senile); perhaps in _The selfish gene_. HTH!

There's also negative press as well that's immortalized on the internet, such as the anti-poaching NPO in Africa where the update took all their bandwidth and crashed their machines - effectively blacking out their surveillance on the poachers for a time.