How We Lost User Engagement After a Redesign

Re:How We Lost User Engagement After a Redesign by hharnisch on Wednesday June 08, 2016 @05:45PM (#11865943)

Looks like you learned the hard way about hovering over to expose features. If you've got touch screen users those features will be virtually useless as well.

One thing that would have been cool to see your writeup would be how you used direct customer feedback. Maybe it was none at all, but I suspect talking to customers (or even internal employees) helped you reach some of the conclusions you made. It's really difficult to look at a graph and go, yes this is the thing that caused the change.

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Re:How We Lost User Engagement After a Redesign by OddsUXs on Wednesday June 08, 2016 @06:01PM (#11866050)

What actually made me dig into analytics and numbers are usability studies in the first place. They were planned as a routine I follow after every new design needs to be tested, but made me reveal some deeper problems like navigation, questions etc. Now, after covering the big picture, I maybe will write an article on smaller ones.

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