Likely, designers made the call that they could just avoid the entire mess by operating the entire voice assistant in speaker mode instead of trying to compete with other UX/UI features.
Additionally, I would assume that the idea of simply talking aloud to a device replicates the Sci-Fi computer experience for computer interaction, most notably in Star Trek in which crew members simply summoned the computer with "Computer: [plain language command or query]". Even outside of Star Trek, this was a fairly common idea for interaction with futuristic computer systems, and for enough of the population, this method of interaction is part of the cultural memory.
I use Google's voice recognition a ton when on my motorcycle with a Bluetooth helmet. I've gotten in the habit of just trying things and to my surprise many have worked.
Play/pause music, mute/unmute voice navigation, ask how long until my next turn, ask it to navigate to somewhere else, call/text/send a hangouts message to a contact by their nickname, play a specific band or album of music, etc...