Important to point out this guy used to work for Apple on the maps product. So he may be a little biased.

I looked him up also. He spoke at Google IO a few years ago. I can't tell if he worked at Google, but he also wrote some posts on their Geo Dev blog. So he could biased toward Google too.

Anyway, I read the post twice (it was good) and had trouble even finding bias. It reads more like a lab report than an opinion piece and he had criticisms of both maps.

Kinda can't believe he even worked on apple maps. The post was surprisingly fair.

It will be difficult for Apple to do this unless they can get their maps software on Android or make the iPhone more affordable everywhere (compared to the Android)