Please forgive me for generalizing, but from what stereotypes of Chinese culture that I've heard, I've been given the impression that the Chinese tend to be conservative with regards to outwardly expressing themselves. Given that this may be the case, is it not unsurprising that they would see a platform that is about visual expression and that focuses upon the creator of content, as being possibly too self-oriented?

If this is the case, such a perception may act as a barrier to their ability to perceive that it is a platform that can be used for the creation and strengthening of interpersonal bonds (social media).