On Snapchat, your 'feed' contains only thumbnails, you have to consciously decide to consume it (per each user, although they recently changed this to an autoplay-all-others-after-first-click which somewhat undermines my point), so they pique your curiosity and tease you into consuming it.
On Twitter, Facebook, Instagram, etc. your feed is the sum of all content, so it's immediately apparent if it's empty or underwhelming.
Re:Snapchat Passes Twitter in Daily Usage
by the_watcher on Thursday June 02, 2016 @07:57PM
(#11827253)
The part of Snapchat that is social is entirely dependent on having active friends on it. Part of what got me into the app daily was the branded stories. They are exactly the right length for me to get a short update on things that happened the day before or learn something new during my commutes. I find myself looking forward to when I have new ones to read.
I've been using Facebook all wrong ...
How did you solve the problem of "Nothing interesting ever happens on Snapchat"? Maybe I have bad friends, but my feed is like a vast emptiness of nothing happening. Except for the 2 or 3 people who have decided that Snapchat is their new marketing channel. They post a lot and they post a lot of the same stuff over and over so I rarely watch.
Basically, my problem is that I can smell Snapchat is great. But it soooo rarely gives me a reason to come back that I miss most of the things.
Almost feels like I'd have to religiously "clean out my inbox" once a day. But it isn't interesting enough for that.
What am I doing wrong?
PS: I'm in my late 20's and I've had Snapchat installed ever since it launched but ... ugh. It just doesn't click.