Minecraft licensed to Lego a few years ago. Lego even just revealed another big set from Minecraft just this month.[0]

[0] http://shop.lego.com/en-US/The-Village-21128?icmp=SHM_21128

I think they meant the flip side of that -- having Spider-Man and Harry Potter themed downloadable content for the Minecraft game.

Correct. I know Minecraft has a large modding community. But last I checked, I had to download third party software to do this.

The Wii U edition has Mario themed stuff.

Well, guess I know what I'm buying tonight. It'll be the 4th time I've bought Minecraft, but whatever. The Wii U controller is undoubtably better for input than the iPad version anyway.

Ahh, gotcha. That makes more sense. The Lego comparison was confusing because of the existing marketplace.

They are experimenting with this a bit. For instance, the Wii U version of Minecraft has official Nintendo-licensed DLC https://www.youtube.com/watch?v=l8EhPT6ixTA

I've paid a few bucks for theme packs on the XBox based on other games like Halo and Skyrim. They include skins, textures and maps for about $5. I'm glad there's nothing like it on the desktop, I'd hate to be getting in-game DLC ads. But with Microsoft in control, I'm afraid it will eventually happen.

what? of course they have it, they have legos, tshirts, plushies, tons of stuff