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Re:DeepText: Facebook's text understanding engine by thesimpsons1022 on Wednesday June 01, 2016 @07:23PM (#11819133)
I read a paper on this recently in class and I think their findings were that most google results are the same other than geographically specific ones like you mentioned. For instance, if we both type "trump", most of the results will be the same unless there is a trump tower near you, in which case it'll direct you to it. Ordering of results however can change.
Re:DeepText: Facebook's text understanding engine by hueylewis0 on Thursday June 02, 2016 @11:43AM (#11823400)
Except you're diminishing the importance of search results ordering. Some research has shown that ~50% of clicks go to the top two search results and ~90% of clicks go to the top ten search results.

Further reading:

https://aeon.co/essays/how-the-internet-flips-elections-and-...

Re:DeepText: Facebook's text understanding engine by thesimpsons1022 on Thursday June 02, 2016 @01:31AM (#11820580)