hueylewis0

Except you're diminishing the importance of search results ordering. Some research has shown that ~50% of clicks go to the top two search results and ~90% of clicks go to the top ten search results.

Further reading:

https://aeon.co/essays/how-the-internet-flips-elections-and-...

Did you read the article? It specifically mentioned that firms/fake reviewers use Verified Purchases as a method of building authenticity and believability. Specifically:

"The compensated-review process is simple: Businesses paid to create dummy accounts purchase products from Amazon and write four- and five-star reviews. Buying the product makes it tougher for Amazon to police the reviews, because the reviews are in fact based on verified purchases."

This. Makes me question the rest of the graphic's accuracy.