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A comment on HTTPS Results in 7% Google AdX Revenue Drop. Parent comment

Re:HTTPS Results in 7% Google AdX Revenue Drop by tacon on Tuesday May 31, 2016 @01:26AM (#11804787)
Doesn't this translate into cheaper clicks for the savvy advertisers bidding HTTPS (only)?
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Re:HTTPS Results in 7% Google AdX Revenue Drop by andyjdavis on Tuesday May 31, 2016 @03:42AM (#11805258)
It does sound like it. If the publisher is getting paid less for the same number of clicks that means an advertiser is paying less for those clicks.

It would be interesting to see this broken down from the advertiser side.

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