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Re:HTTPS Results in 7% Google AdX Revenue Drop by detaro on Tuesday May 31, 2016 @01:19AM (#11804764)
Browsers do not allow content that is delivered over HTTP to be loaded in sites that use HTTPS. If your site wants to display an ad, Google figures out who is willing to pay the most for the spot and includes content from that ad buyer in your site. If your site uses HTTPS, Google can only choose between ad buyers that provide their ads over HTTPS, since those using HTTP wouldn't be displayed.

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