HTTPS Results in 7% Google AdX Revenue Drop

Re:HTTPS Results in 7% Google AdX Revenue Drop by stock_toaster on Tuesday May 31, 2016 @12:55AM (#11804668)

I read a while back that something like for every $3 in ad revenue, $1 of that was fraud.

Maybe https is just breaking some fraud bots?

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Re:HTTPS Results in 7% Google AdX Revenue Drop by dhimes on Tuesday May 31, 2016 @07:39AM (#11805946)

I'm convinced that on what I spend, the fraction is way more than 1/3; I think it might be north of 2/3. The clicks on and off the page are just way too quick and consistently so for it to be a human. That said, I'm not sure that's what's happening here.

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Re:HTTPS Results in 7% Google AdX Revenue Drop by ori_b on Wednesday June 01, 2016 @08:16PM (#11819415)

Au least on mobile, often I will accidentally hit an ad, and immediately back out as soon as possible

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Re:HTTPS Results in 7% Google AdX Revenue Drop by dhimes on Thursday June 02, 2016 @07:34AM (#11821703)

Yes- mobile is a disaster. I can't imagine anybody profitably advertising on mobile. I've asked this group before and basically nobody has ever deliberately clicked a mobile ad (one guy said he did once, iirc). I have a hunch that the people making money off of these ads know this, too. It might be good for branding, but in that case you should only consider CPM-- CPC is your enemy here.

As I gear up for an advertising campaign, I'm looking pretty closely at channels.

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