In Hardy's words, "Exposition, criticism, appreciation, is work for second-rate minds. [...] It is a melancholy experience for a professional mathematician to find himself writing about mathematics.

Wolfram can continue writing these articles but as long as they aren't accompanied by actual research, he is just another critic that somehow finds ways to point back to himself - which makes it even worse. At least even the self-actualized critics realize that unless they are seriously involved, they should have a bit of humble pie to avoid making their audience even more turned off.

I love Mathematica, I like the idea of cellular automata. But man, there are no excuses for what Wolfram does in every blog post. Shameless.