Nikola Motor Company

Re:Nikola Motor Company by smt88 on Thursday May 12, 2016 @12:15PM (#11684498)

If consumers can be confused, Tesla can win. I don't think it's far-fetched for Tesla to be able to prove that consumers can be confused by the name.

[ Parent | on HN ]

Re:Nikola Motor Company by smellf on Thursday May 12, 2016 @01:39PM (#11685274)

Everyone on HN was, no doubt. I figured it was a Tesla offshoot formed to target new segments.

[ Parent | on HN ]

Re:Nikola Motor Company by fla on Thursday May 12, 2016 @12:34PM (#11684707)

I doubt than more than 1% of the people know the first name of Tesla.

[ Parent | on HN ]

Re:Nikola Motor Company by zbuttram on Thursday May 12, 2016 @01:18PM (#11685114)

That feels a bit low, but I wouldn't be at all surprised if it's under 10%.

[ Parent | on HN ]

Re:Nikola Motor Company by prplhaz4 on Thursday May 12, 2016 @01:44PM (#11685309)

I don't know if I would even consider his last name a household name at this point. HN is generally not a good indicator of the majority.

[ Parent | on HN ]