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A comment on Do customers benefit from highly targeted online ads?.

Re:Do customers benefit from highly targeted online ads? by ikeboy on Wednesday May 11, 2016 @05:08PM (#11679294)
1. This does not test its assumptions, no data was collected as far as I can tell

2. This appears to assume that consumers are rational

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Re:Do customers benefit from highly targeted online ads? by ktRolster on Wednesday May 11, 2016 @05:13PM (#11679352)
The purpose of the paper (as I see it) is to draw attention to some older research that is relevant to problems we have today. In that sense, it seems like a reasonable contribution.
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