I think w1ntermute's point is that ubeam, like theranos, if working as advertised has the potential to become an ultra successful company. It's not just about having another good company started by a woman...but more about a game changing technology company founded by a woman.

Yes, exactly.

I still don't see the tie to sex/gender. Yes, it's a compelling angle, but I don't see it dominating the offering as interesting. Theranos has been pitched as revolutionary without even mentioning the founder--I only learned about her long after the skepticism hit hard.

The attractive, charismatic female founder is what makes the story irresistible to the press. There still would have been Theranos stories in the business press if the founder had been a middle-aged guy, but the number of stories would have been smaller and the adulation would have been less.

Holmes is not attractive.

> Theranos has been pitched as revolutionary without even mentioning the founder

That is false. Almost every profile of Theranos doubles as a profile of Elizabeth, complete with photo shoots of her in her signature black turtleneck (after all, there is no actual technology to be shown) and the statement that she's the youngest self-made female billionaire.

The black turtleneck itself is no accident or coincidence. It's a carefully calculated wardrobe choice meant to invoke images of the late Steve Jobs.

I think you may have meant evoke: http://public.wsu.edu/~brians/errors/evoke.html